National Harbor, MD
Presented By:
Relive TotalForce+ 2025.
Explore highlights, stories, and speaker spotlights from this year’s event. Visit moaa.org/TFP2025 for continuing coverage.
Mission First, People Always: Bridging the Gap for a Stronger Military Future.
When it comes to national defense, we proudly say “Mission first, people always”—but turning those words into lasting impact is what counts. Behind every mission, there are real people with real challenges, from recruitment to retirement.
The question is: How do we truly support them?
At the inaugural TotalForce+ conference, we're calling all branches, all ranks, every supporting organization, and all industry partners to unite and advance meaningful solutions for our veterans, servicemembers, DoW civilians, and their families.
After all, better care leads to stronger recruitment, which builds a more resilient force—driving a continuous cycle that strengthens and secures the future of America’s all-volunteer fighting force.
”TotalForce+ creates a vital space for uniformed service leaders, industry experts, and partners to unite, tackle challenges, and connect decision-makers with solution providers. The benefits earned by those who serve reflect their sacrifice, and it's our duty to not only honor that but to find new ways to support all who protect our freedom, including DoW civilians and family members.”
Advancing Solutions For A Stronger Future
MOAA, the largest and most trusted military officers' association in the nation, is dedicated to turning words into action with the launch of TotalForce+. Bringing together over 3,000 participants -- active duty personnel, Guard and Reserve members, veterans, caregivers, DoD and VA leaders, and industry professionals -- this event will address critical issues such as benefits, health care, military recruiting, and pay.
Together, we’ll explore new solutions to:
Modernize Talent Management & Innovation
Optimize Leadership Development & Performance
Advance Quality of Life
Amplify the Veteran & Retiree Experience
Today, there are over 1.3 million active duty personnel, 750,000 reservists, 18 million veterans, and 740,000 civilian support staff.
At TotalForce+ we all come together as one.
Join us.
350,000
Active MOAA
Members
95,000+
Proud Veteran &
Active Duty Members
2,000+
Attendees
100+
Sponsors &
Exhibitors
75+
Speakers &
Panelists
Retired Marine Corps Lieutenant Colonel, Comedian and Actor
A Funny Look at Depression and Suicide
Director, The Dionne Co.; Ambassador, Five & Thrive
Director of Military Spouse Programs, Hiring Our Heroes
Advice Director, USAA
Bochnowski Family Veteran Fellow at Stanford University, Principal Consultant at LMI
Vice President of Human Services, New England Center and Home for Veterans
Secretary of Veterans Affairs, Arkansas Department of Veteran Affairs
Retired Army Lieutenant Colonel, Human Performance Consultant
Founder, The Bass Group
Director of Community Engagement, Our Community Salutes
Acting Assistant Secretary of War for Readiness, Department of War
Founder and CEO, Soldiers To Sidelines
Founder and CEO, Camp Alliance
Senior Partner, McKinsey & Co
Director, Directors Guild of America
Chief Executive Officer, 1 Degree of Separation Inc.
Founder, The Purpose Company; President, Maxwell Leadership
CEO, The Purpose Company
U.S. Army Green Beret, Co-Founder MVP, Filmmaker, Former NFL Player
Adjutant General, Arkansas National Guard
Champion and Co-Founder, Five & Thrive
CEO, ThriveAlive.AI
CEO and Co-Founder, C2H
Retired Senior Enlisted Advisor to the Chairman, Joint Chiefs of Staff; CEO, Carnivore Concepts| Blue Cross Blue Shield Uniform Service Advisory Board Member
Founder and CEO, The Operation Child Care Project
Director of Military Talent, Walmart and Sam’s Club
Chief of Staff, TurboVets
Head of Product and Co-Founder, MilMentor
Corporate Development Manager, Zeiders Enterprises
Chief Veterans Experience Officer, VA
Analyst and Assistant Professor, U.S. Air Force Academy
Director of Programs and Community Impact, Dog Tag
Director of Advocacy and Legal Analyst, Partners in PROMISE
Chief Operating Officer, Association of Military Banks of America
Senior Manager, Deloitte
Content Creator and Founder, SE Media
Deputy Contract Manager, Zeiders Enterprises
Founder, Love Energy Services
Senior Vice President and Chief of Growth for Product and Strategy, Optum Serve
Director, Office of Coast Survey, NOAA; U.S. National Hydrographer
National Oceanic and Atmospheric Administration (NOAA)
Acting Assistant Secretary of War for Health Affairs, OASW(HA)
Director, Office of Coast Survey, NOAA; U.S. National Hydrographer
National Oceanic and Atmospheric Administration (NOAA)
Director of Military Family and Survivor Policy, MOAA
Executive Director, Maternal Mental Health Leadership Alliance
Account Executive, CornerBrooke, LLC
Medal of Honor Recipient, Exclusive Speaker, Washington Speakers Bureau
CEO, NobleReach
Chief Human Resources Officer, OBXtek
Partner, KPMG
Vice President for Business Development, Oplign
Director of the Military Program, Salesforce
Founder and CEO, AI Ready Veteran
Senior Enlisted Advisor to the Office of the Chairman of the Joint Chiefs of Staff
President, CareSource Military & Veterans
MOAA Surviving Spouse, Gold Star Mother
Chief Strategy Officer, Impact Human Performance
Director of Advancement, Travis Manion Foundation
Retired Air Force Lieutenant General, President and Chief Executive Officer of MOAA
CEO and Co-Founder, Arcovo AI
Senior Vice President of Product, Optum Serve
Founder of MILMO® & MilMoneyCon
Senior Social Scientist, Rand
Area Vice President for the Department of War, Salesforce
President and CEO, America’s Warrior Partnership
Associate Partner, McKinsey & Co.
Federal Division Director, Zeiders Enterprises
President and CEO, Student Veterans of America
Senior Manager for the Public Sector, Eightfold AI
Founder and Executive Director, GenVETS
Retired Air Force Colonel, Corporate Responsibility Director of USAA
Director of Procurement Talent Development, NASPO
Principal, Deloitte
Program Manager, Salesforce Military; Vice President, Vetforce
President, Naval Sea Cadet Foundation
Command Chief Master Sergeant, Air National Guard
Director of Research and Strategy, Draup
Neurophysiologist, Founder Neuro Athletics
CEO, OBO Resolutions
Senior Vice President of Programs and Events, Hiring Our Heroes
General Manager, Fort Meade Alliance
Senior Vice President of Military Affairs, National University
Vice President and Business Development Executive, Salesforce
Navy Veteran, Assistant Director at Arizona Coalition for Military Families
Chief Technology Officer, BAM Technologies
Executive Director, PCSIx
Senior Strategist, Anderson Business Advisors
CEO, Military Family Advisory Network
Retired Navy SEAL; Co-Founder and Chief Business Development Officer, TurboVets
Chief Workforce Officer, Government of Arkansas
Canine Training Specialist, U.S. Secret Service
Director of Caregiver Engagement, Elizabeth Dole Foundation
Assistant Dedicated Crew Chief, Air Force
Acting Secretary, Maryland Department of Veterans and Military Families
Sergeant Major of the Marine Corps
Founder and Executive Director, ACT Now Education
Retired Marine Corps Lieutenant Colonel, Co-Founder and CEO of ZeroMils
Senior Vice President of Strategic Partnerships, Orion Talent
DASW, Military Community & Family Policy
Chief Development Officer, Neighborly
Vice President, Optum Serve
Decorated Navy Veteran, Award-Winning Artist and Producer, Goodwill Global Ambassador
Retired Air Force Major General, Vice President of Government Relations MOAA
Retired Marine Corps General, Chairman of the Board of MOAA
Director, NOAA Corps Commissioned Personnel Center
President, Military Women's Memorial
Military & Civilian Leaders: Gain insights and connect with industry experts to gain access to innovative solutions and strategic partnerships that strengthen your command and support your personnel.
Military & Civilian Personnel: Attend TotalForce+ to explore solutions that directly impact your career development, quality of life, and future service in the DoD.
Manpower, Personnel, and Recruitment Professionals: Connect with peers from all services and leading industry partners to explore innovative talent acquisition strategies and address workforce challenges, enhancing recruitment and retention for both military members and DoD civilians.
Spouses: Connect families with support network, gain valuable resources, and explore solutions that enhance quality of life.
Veterans: Discover new resources and engage in discussions aimed at improving the transition experience and quality of life for veterans and their families.
Industry Experts & Partners: Network with military, defense, and Veterans Affairs (VA) leader to showcase your solutions, influence future policy, and form impactful partnerships.
Veterans Affairs (VA) Representatives: Join discussions with leaders across the uniformed services and industry partners to share expertise, explore solutions, and collaborate on initiatives that enhance care, benefits, and services for veterans and their families.
Congressional Representatives: Engage with key stakeholders to discuss policies, share legislative updates, and collaborate on solutions bridging the gap between policymaking and real-world implementation.
Calendar of Events
Roast & Toast With Rob Riggle
A lively roast of the Air Force featuring celebrity emcee Rob Riggle, capped with a toast and award presentation -- all supporting the vital programs championed by MOAA Charities. Note: Limited seats available. You may be placed on a waitlist.
Brunch & Learn: Using AI in Career Transition
A professional development event focusing on AI tools that can help with your career transition, and networking with industry experts and military leaders. Note: This event is full, but TotalForce+ attendees can register to join our waitlist.
Proud Partners
Our sponsors and exhibitors are key contributors to the success of TotalForce+. By providing insights, technology, and solutions, they play a vital role in advancing our shared mission.
Platinum Partners
Gold Partners
Silver Partners
Bronze Partners
TotalForce+ Supporters
Exhibitors

An Iconic Setting For This Inaugural Conference.
The Gaylord National Resort & Convention Center offers the ideal backdrop for TotalForce+.
Situated along the Potomac River, just minutes from Washington, D.C., this premier venue combines world-class amenities with breathtaking views. Attendees can enjoy top-tier accommodations, expansive meeting spaces, and endless opportunities for relaxation and adventure.
With the vibrant National Harbor right at your doorstep featuring shops, dining, and entertainment, this location provides the perfect blend of convenience, luxury, and inspiration for a truly unforgettable conference.
Lodging Information
Our room block at the Gaylord National is now completely full and no additional government-rate or standard-rate rooms are available.
We encourage attendees to explore other hotel options in and around National Harbor, Maryland, or Northern Virginia, which are just a short distance from the conference venue. Many nearby hotels offer convenient access to the Gaylord and the National Harbor area.
350,000 Strong (And Growing)
The Nation’s Largest & Most Trusted Military Officers’ Association.
The Military Officers Association of America (MOAA) works diligently to protect the earned benefits of uniformed servicemembers, their families, and survivors—across all ranks and all services. Founded in 1929, we are a powerful advocate for a strong national defense, representing those who make it possible. We are the leading voice on compensation and benefits for the uniformed services community. Our charities provide scholarships to children of servicemembers and work to prevent crises among veterans and their families. Committed to enhancing the lives of servicemembers and their families at every stage, MOAA is proud to serve those who serve by hosting the inaugural TotalForce+ conference.